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Senior Marketing Leadership for B2B Companies That Are Growing

There comes a moment in every scaling B2B company when disconnected marketing efforts stop generating consistent revenue. MAP Marketing LLC in Austin functions as your complete marketing department, anchored by a single senior strategist who is accountable for your outcomes. From the very beginning of the engagement, you gain executive-level marketing direction without the cost burden of a permanent hire. The outcome is sharper messaging, faster decision-making, and a marketing function genuinely built to drive revenue. Hannah Lapin launched MAP Marketing to address a gap that holds many businesses back: ambitious B2B companies with no experienced marketing leader coordinating the effort. Her practice unifies strategy, execution, vendor coordination, and performance reporting within one trusted relationship. Whether your priority is a detailed review of your existing marketing or a structured roadmap for expansion, MAP Marketing provides both. The end result is measurable momentum, clear accountability, and a team that finally understands where it is headed.

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Senior Marketing Leadership for B2B Companies That Are Growing

How MAP Marketing Builds Sustainable B2B Growth Through Executive Marketing Leadership

Our core competencies

One Senior Marketing Leader Who Replaces an Entire Department

One Senior Marketing Leader Who Replaces an Entire Department

At the growth stage, most B2B organizations need experienced marketing judgment far more than additional task-level execution. professional Fractional CMO leadership in Austin through MAP Marketing places Hannah Lapin in the role of your primary marketing voice — establishing priorities, overseeing vendors, and delivering results reporting directly to your leadership team. You gain the strategic capability of an accomplished CMO without committing to a full salary and benefits package. This model is particularly effective for organizations with five to fifty employees who have outgrown reactive marketing but are not yet prepared to build an internal team. One experienced leader, one unified strategy, one relationship that stays accountable.
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Structured B2B Marketing Audits That Show You What Is and Is Not Working

Structured B2B Marketing Audits That Show You What Is and Is Not Working

Pouring more budget into campaigns before understanding your current performance is a costly mistake. MAP Marketing delivers thorough B2B marketing audits that assess your messaging clarity, channel effectiveness, lead generation funnel, content library, and competitive positioning. The process uncovers gaps, redundancies, and overlooked opportunities that in-house teams frequently miss because proximity limits objectivity. You receive a prioritized action plan directly tied to revenue impact — not a generic list of suggestions. You can explore the full scope of this work at visit mapmarketingllc.com to see how each service connects to concrete business outcomes.
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B2B Growth Consulting Designed Around Your Revenue Targets and Sales Process

B2B Growth Consulting Designed Around Your Revenue Targets and Sales Process

Marketing strategy that is disconnected from the realities of a B2B sales cycle tends to generate activity rather than qualified pipeline. MAP Marketing's B2B growth consulting begins with your deal structure, buyer profiles, and revenue objectives, then develops a marketing system engineered to support each stage of the customer journey. This encompasses positioning refinement, content planning, demand generation strategy, and go-to-market execution support. Hannah collaborates directly with founders and sales leaders so marketing and sales remain aligned rather than functioning in isolation. Each consulting engagement is structured to deliver near-term wins alongside a durable growth engine your organization can continue to scale.
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Common Questions

A fractional CMO acts as your embedded, ongoing marketing leader — owning both strategy and results accountability over time. A traditional consultant typically delivers a report or recommendation and then disengages. MAP Marketing remains involved through execution, vendor oversight, and continuous performance reporting, ensuring consistent strategic direction rather than a one-time handoff.

MAP Marketing is best suited to B2B companies with genuine revenue and growth ambitions but no dedicated marketing leader in place. This typically describes businesses with five to fifty employees that have moved beyond ad hoc, reactive marketing and need consistent, senior-level strategic direction to sustain momentum.

Most audits wrap up within two to four weeks, depending on the breadth of your marketing stack, active channels, and existing content assets. Rather than a generic scorecard, you receive a prioritized action plan with specific recommendations connected directly to pipeline impact.

MAP Marketing covers both. Hannah Lapin defines the strategic direction and also coordinates vendors, oversees execution, and monitors performance. This gives you one accountable point of contact rather than the burden of managing multiple agencies, freelancers, and platforms without a senior leader tying everything together.

Traditional agencies tend to optimize for their own deliverables rather than your revenue objectives. MAP Marketing's B2B growth consulting is built from the ground up around your specific sales cycle and buyer personas, ensuring that every marketing initiative connects directly to pipeline generation and measurable business results.

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